A Mission Statement Can Drive Your Business

October 18, 2019
A Mission Statement Can Drive Your Business

Well-trained brain and sharp mind can help you immensely, no matter how old you are. There are many methods how to push your brain activity to work harder and faster. Here are just a few tips that you can use daily to exercise you mind:

“Never forget why you started.” This is an important concept to remember, especially when it comes to running your own business. People who go into business for themselves often don’t have a deeper meaning as to why they started, outside of the obvious financial gain. This lack of emotional connection to their business can cause bigger problems in the future.

To have and maintain a successful business, you must determine why you started your business and what you wish to accomplish with it. By having a vision/mission, you’ll be able to keep track of where your business is headed, and the ability to tell when you’ve reached your goal.

Define Your Values

What are your core values?

If you find yourself struggling to answer that question, you’re not alone. There are a lot of people who don’t know how to answer this. It’s not that this question is hard; we just don’t take the time to look within ourselves to identify our values.

Before you can define your personal core values, it’s important that you understand what values are and why they’re important.

Core values are the fundamental beliefs a person has. These are the things you find to be most important to you or that you are very passionate about. Your values help you make decisions and guide your behaviors. For example, you may value your health, which could lead you to eat well and exercise regularly. There are many different things that you can value. Look back on your life and recall the times where you felt strongly about something. Now, create a list of attributes you feel best capture your most valued beliefs and priorities.

A Mission Statement Can Drive Your Business

Define Your Mission

Do you have your value list? Good. Now, take it and narrow your values down even further – your new list should contain only the things you hold to the highest value. Once you have your specified list, you can start defining your mission. Your mission statement should be oriented at the specific values and goals you wish to uphold and attain.

There is no “right” or “wrong” when it comes to mission statements because they change with every individual. So, focus on yourself and the aspects of your life. And remember, you can adjust your mission statement whenever necessary. Take some time to write a paragraph about your mission; this exercise will be more beneficial than you think.

Set Your Goals

Now that you have a clearly defined mission, it’s time to identify and create your goals. Having goals and writing them down gives you something to work for. It can also help turn large ambitions, into smaller, more attainable ones. By setting goals, your ensuring that your life is heading in the direction you want.

Staying Aligned With Your Mission

It can be challenging sometimes to stay focused on your mission, especially if there are easier and faster paths to success. But, if you forget about your mission statement, you will quickly find yourself discontented and feeling like you have no real purpose for what you’re doing.

Taking the time to define your mission is critical for success. Put it in a place that is easily accessible, and that you’ll see daily. Remind yourself of the “why” and don’t stray away from it. Creating a mission statement will not only improve your business, but create a more positive and enjoyable life for yourself.

Marko Rubel
Marko Rubel is a bestselling author, self-made millionaire, and master real estate investor. He immigrated to the U.S. from Croatia as a champion boxer in his 20s without speaking English and having little money.  He has been named a real estate expert by the National Real Estate Investing Association that represents over 40,000 investors nationwide. After years of trial and error in wholesaling and rehabbing, he created his own strategies. He is now considered one of America’s leading real estate experts— helping others on their real estate investing journey.