Before Writing Your Classified Ads, Read This!
When you have a business where you’re marketing your services, you’ll want to become a master at writing classified ads. Though I do provide some examples in my REI courses, you’ll want to learn the basics of crafting unique classified ads that catch a motivated seller’s attention. The following are some tips to help you:
Create Interesting Headlines
If your headline is boring or looks just like the others, chances are people won’t click on your ad. You’ve got to show up with a power-packed headline that gets that homeowner interested in what you do immediately. Your service helps the distressed homeowner facing foreclosure? Behind on payments? Then you’ll want a headline that speaks right to the heart of that audience.
Punchy Headlines Work
A great headline will give your marketing ad the attention you need. You want leads, so the better your headlines are, the more leads you’ll get. Now, surely you’ve seen a good many headlines that read, “We buy houses with cash!” That’s great, but why not go for some more punchy and attention-grabbing headlines? You want to stand out from the crowd, not become a part of it.
How To Write Amazing Classified Ads
Once you’ve nailed your headline, take the time to craft a succinct and relevant message. A great way to learn how to write amazing classified ads is to see what others in your field are writing. I’m not saying you copy what they’re doing, because that’s not alright nor is it effective. However, I am saying that you can pick up on some tips, such as keywords marketers use. Words like fast, secrets, free, incredible, and amazing are keywords that you could use.
You don’t have to reinvent the wheel when it comes to getting your ads out there. Take some time to look at the ads currently running. What gets your attention? What would it take for you to click on an ad if you were a homeowner wanting to off-load their home quickly? Write these things down and start playing around with ideas. You’d be surprised at what you can come up with when you sit for a bit with focused attention on writing.
Your Service In A Nutshell
You want to let sellers know what you do in a nutshell. Don’t go on and on about your business or what you’ve done for other sellers. Keep it short and to the point. Let them know you’re in the business of helping those about to fall into foreclosure. Let them know that you can indeed purchase their home and close on it fast.
Play Around With Various Ads
Lastly, play around with various ads. You can see what ads work better than others, and go with the ones that tend to get you more calls. And, it’s just wise to mix and match them so that people aren’t seeing the same one over and over.
As you continue on in your business, you’ll get better at writing classified ads. As with anything, you learn the ropes by sitting down and doing it. You see what works and what doesn’t. Also, be sure to check out my examples in the resources I furnish you with in my courses.