How do Real Estate Investors Market to Homes in a Trust

September 7, 2021
How do Real Estate Investors Market to Homes in a Trust

As a real estate investor, you’re always looking for homes in neighborhoods you know keep their value and will appreciate. Sometimes, you’ll discover a home that is owned by a trust or is under an LLC. How do Real Estate Investors Market to Homes in a Trust? These homes will often have multiple owners, and trying to find these owners can prove to be difficult. So one has to ask themselves, “Is it worth hunting down the information?” The quick answer is no, you should not market to these types of homes

Why you shouldn’t market to homes in a Trust

If you are just starting out on your journey of becoming a real estate investor, your time and money is better spent advertising to homeowners. As a general rule of thumb, real estate investors should not spend their time and money trying to uncover who owns a trust or an LLC on a property. It’s unlikely you’ll make a deal and there will be several owners you’d need to speak with. Instead, your time can be better spent working with actual homeowners who are motivated to sell.

Marketing to motivated homeowners gives you more bang for your buck

Regardless of your marketing budget, when you consider your time, you have to think in terms of finite resources.

How do Real Estate Investors Market to Homes in a Trust

If you are spending more money and more time on leads that may not pay off, then your overall costs will rise per lead. Instead, you want to focus your efforts and attention on leads that are more likely to convert.

Marketing Strategies for New Real Estate Investors

There are several different strategies to advertise to homeowners. If you’re a beginner in real estate investing and don’t know the first thing about advertising, then you should take some time to learn how to advertise. I have articles on how to market yourself for beginners.

If you are a bit more experienced, I have a direct mail marketing strategy that you might be interested in. Keep in mind, the most important thing about direct marketing is going to be frequency. If you advertise to 1,000 homes once or twice, it’s unlikely you will get any calls. However, if you advertise to 300 homes six times, you’ll have a better chance of getting a response from your marketing. 

Once your marketing is successful and you have leads giving you calls, then it’s going to be important to be prepared. When you are able to schedule an appointment with the homeowner, you will then be able to share solutions with the seller and secure a deal. 

If you get a deal, figuring out how to fund it will be your next obstacle to overcome. I have a solution for you. It’s my investor kit. Learn how you can buy multiple houses with little money and at no risk to you.

Marko Rubel
Marko Rubel is a bestselling author, self-made millionaire, and master real estate investor. He immigrated to the U.S. from Croatia as a champion boxer in his 20s without speaking English and having little money.  He has been named a real estate expert by the National Real Estate Investing Association that represents over 40,000 investors nationwide. After years of trial and error in wholesaling and rehabbing, he created his own strategies. He is now considered one of America’s leading real estate experts— helping others on their real estate investing journey.