How to Create a Successful Real Estate Direct Mail Marketing Campaign
When you create a real estate direct mail marketing campaign for your business, it takes more than one mailing to capture promising leads. In some cases, it can take 7-10 mailings to get noticed!
Don’t let this discourage you. Carefully crafting a direct mail campaign can bring major success to your business. However, the type of mailing and how many times you contact a seller matter. Following these tips can help you with a mailing system that will give you qualified leads.
Successful Real Estate Direct Mail Marketing Strategies
One of the hardest parts of direct mail is getting homeowners to look at it. Creating unique mailings that will catch a seller’s attention is imperative.
- Send multiple mailings that all look different
- People respond to different things, mix it up!
- Use colorful mailings of different sizes
- Appeal to motivated sellers by making their pain points visible
- Add testimonials
- Include your contact information and a call-to-action
You don’t need to include these items in every mailing. As we will discuss below, you can develop a real estate direct mail marketing campaign where you send multiple mailings that look differently to motivated sellers.
Frequency of Direct Mailings
Strategically deciding on a schedule to send direct mailings can help you get noticed by homeowners. As we mentioned above, it can take more than a handful of mailings for a seller to notice your mail.
First, you need to get familiar with the foreclosure process and timeline in your area. You will mostly market to sellers facing foreclosure, and sending mailings to them on a schedule based on the process can help you get noticed.
With motivated sellers:
- Frequent mailings are most effective
- The highest response rate is at the beginning and at the end of the foreclosure process
For example, in my area the foreclosure process is about 90 days. I send mail to these homes once every week for 10-weeks. The mailings are a combination of formats including letters, postcards, and an audio CD.
How to Track Your Direct Mail Campaign
Setting up a direct mail campaign doesn’t have to be difficult. Automated programs like ProfitGrabber can track your mailings and schedule them based on the foreclosure time-frame you set.
Automated programs also allow you to track the effectiveness of your marketing so you can change your strategy if needed.
To learn more about how you can market to motivated sellers and become a successful real estate investor without using your own money or credit, I invite you to join me at one of my live events soon!