How to Find Motivated Seller Leads for Subject-to Deals
If you’re a real estate investor and you’re asking yourself how to find motivated seller leads for subject-to deals, you are ahead of the game. Subject-to deals can be very lucrative, but the caveat is that they are difficult to find. Therefore, having techniques and strategies for finding motivated seller leads is going to be paramount to your success and the amount of money you can make.
How to find motivated seller leads in a hot market
The real estate market is hot anywhere you go. Whether that’s in a small town in Idaho or a major metropolis in California.
The demand for homes is high and there’s no end in sight. Since the pandemic, we’ve seen some homes almost double in price!
The truth is, no matter how well the market is going, there are always deals. Unfortunately, people get divorced, they inherit homes they can’t take care of, or they have to move and do not have the time to sell traditionally. This is where you come in, this is where you can provide solutions to sellers and you can all work together to win.
3 Strategies for finding motivated seller leads for subject-to deals
These homeowners are already behind on payments and will be very motivated to sell their home. This is especially true if you can help save their credit. It doesn’t take too much convincing at this point, although finding these homeowners isn’t easy. However, it is easy for companies with a lot of data. For example, there are list providers that can generate this list for you.
What’s incredible is that they can also break it up by how long homeowners who are late paying their mortgage. So it can be partitioned by 30 days, 60 days, 90 days, or even 120 days. Furthermore, banks are incentivized that payments resume. Not only will you be helping the homeowner and their credit, but you’ll be able to help the bank.
2. Divorced homes
If someone isn’t about to lose their house because of financial reasons, the next motivated seller is going to be a couple that is separating. It might sound like you are taking advantage of someone’s unfortunate situation, but this isn’t the case. These individuals are splitting up and will need someone to help them move forward to the next chapter in their lives.
You can imagine how difficult it could be to go through a divorce. Add to the fact that you need to sell your house, it can be overwhelming. By reaching out to these individuals, you can be saving them a lot of headache.
So how do you find them? There are two strategies with getting their contact information. One involves a lot of time and hard work and another one leverages relationships.
Clerk of court website
The strategy that involves time and work is by going online and finding the addresses of people who are going through a divorce. This can be done by going to your local Clerk of Court website. If you don’t know it, search in Google, “-Your City- Clerk of Court Website.” It should be the first result. Once you start finding your leads, you should know that roughly 60% of all divorcees will list their home for sale. So if you’re advertising to 10 people, you should expect 6 of those people to be listing their homes.
When you reach out to these individuals, make sure you demonstrate your value and how you can help them in this difficult time.
The second method requires leveraging relationships. If you do not know any divorce attorneys, it’s time to start networking. Developing relationships with divorce attorneys to refer you to their clients is a great strategy for getting motivated seller leads. They already trust their attorney and that trust will extend to you. Unlike a cold lead, like the first method, this strategy leverages existing relationships so that you can get the business. However, this isn’t going to work if you do not demonstrate consistently that you are reliable and trustworthy.
3. Old and abandoned homes
Have you ever driven through neighborhoods for possible investments and noticed that ugly home on the street? Or even the one that looks abandoned? These homes are great indicators that the homeowner doesn’t care about the home and may be willing to sell.
Moreover, if the home is abandoned, it might be a zombie foreclosure and the original homeowner may not know it’s still in their name. Meaning, they will owe taxes and will likely be very motivated to sell. You can easily write the address down for the home and leverage skip tracing on the address to see who owns the property. However, if there are people living inside the home, knock and introduce yourself.
Now that you know how to find motivated seller leads for subject-to deals, it’s time to get to work! If you’re still a little unsure what subject-to is and how to use it. I invite you to get my Investor kit to learn more.