How To Re-engage Your Old Real Estate Leads with 5 Simple Strategies
It’s time to re-engage your old real estate leads! This can be a great way to drive new business. Sometimes those leads weren’t ready to convert, but they are now. Perhaps your communication strategy has improved and you’re more experienced to convert them today. Whatever the case, reengaging your old leads is a great strategy to fill your pipeline and drive more business.
5 Strategies to Re-engage Your Old Real Estate Leads
1. Use Your Content To Reconnect
It might have been a while since your last communication with your lead. Therefore, it’ll be important to reconnect by adding value to your relationship. This can be done by leveraging your content and sharing relevant and appropriate information that will be valuable to your lead.
By using your content as leverage, you’ll be able to stay at the top-of-mind of your lead while maintaining positive associations by sharing relevant and appropriate content.
2. Highlight New Trends
A great strategy to resurrect dead leads is by sharing new trends and up-to-date information. This establishes you as a thought leader with your contact and helps to create positive feelings of trust.
What is something you’ve learned about that you can share with your leads that can be useful? When you can provide value to your leads, you will find yourself filling your pipeline up.
3. Focus on Your Leads
If strategies 1 and 2 are not relevant for you, then this strategy will be more effective. Regardless of whether you are able to do strategies 1 and 2, executing on this strategy will help you build your relationship with your lead.
Focus on your lead instead of focusing on your business. Sometimes the best strategy isn’t promoting yourself but getting invested in your lead. Find them on linkedin or another social media platform. This is a great way to network with your leads and learn what’s going on in their lives. Sometimes a new job may help indicate they’re looking to move, but other news might indicate they are no longer a lead. Regardless of your intent remember to always be be genuine in your communication and authentic in how you choose to represent yourself online.
4. Network and Find New Connections
If Strategies 1-3 didn’t work for you. Then it’s time to find new leads! There’s no shame in laying to rest your leads that didn’t change. Instead, look to the future and discover more ways to generate more leads. This can be done by asking for referrals, going to networking events that you haven’t participated in, or just saying hello to a stranger.
Networking is essential for all industries, more so in real estate than any other. So it’ll be important to know how to network for your real estate investing business.
5. Adjust Your Sales Strategy
It might be a good idea to review your sales strategy. Are you calling at the same time everyday? Are you calling the same person everyday? Are you only working certain hours?
Calling someone everyday at the same time might be too aggressive. Additionally, if you are calling at the same time, you may want to consider trying at a different time when they are more available? Flexibility will help you not only professionally but also personally.
If you have dropped them in an email campaign. Do you know where people drop off? Do you know which emails result in low opening rates? Whether people are clicking on your links or not? It might be time to revise your strategies in order to adapt to who your leads are instead of who you hope them to be.
Re-engaging your old leads can be daunting, but usually there are 2-3 good leads in there. Don’t get discouraged, there are limitless possibilities.
Once you find motivated sellers, you may want to use a subject-to deal so you aren’t using your own money or financing it using your own credit. You can learn more about this method through my Investor Kit.