Know The Seller’s Options And Show Them Why Yours Are The Best
There are many sellers out there who are trying to sell their home FSBO or who are thinking about it. For many of them, this is their preferred way to sell their home because they think this is the way that will get them the most money. Many people are going to try to sell their home themselves first before putting it on the market.
Now, as a real estate investor, one of your tasks is to really learn how deals are put together. You’ll need to become familiar with the various options for sellers and be able to explain them. You can learn about the various options extensively in the modules in my courses.
Learn What Situation They’re In
Let’s say you get a seller on the phone either by you calling them or they’ve noticed your ad and called you. Your task will be to go through the questionnaire that I provide to you in the courses. You’ll want to come to know what unique situation they’re in. Why are they selling their home? What is their pain pressure? Do they need to sell it ASAP or are they alright with waiting it out?
Once you get an idea of where they’re at, you’ll want to be able to sit with them and explain their options for selling the home. Chances are what they want to do they’re not going to be able to do realistically. Chances are they want top dollar for their home as soon as possible, but you and I know that that’s probably not going to happen.
Now it’s up to you to get in there and weigh the pros and cons of their options to getting that house sold, but you’re going to let them see that their best option is to work with you.
Proving A Service
You’re providing a real estate service. That seller you’re talking to wants or needs to offload their home in a hurry. You can explain to them that a very high percentage of FSBO homes don’t sell for nearly what sellers want. You can also explain to them that if they list the home with a realtor, they’re looking at between 10 and 18 percent of the cost going to that realtor. Surely, they won’t want to go that route if they don’t have to.
Weight The Pros And Cons
Once you’ve gone over the alternative options, present your unique services to them. Educate them on Subject-To deals and why they really are the best option for them, especially if they need to sell their home in a hurry. More often than not, a motivated seller will see that your services are better than the other options out there and you’ll be able to move forward closing yet another deal.