Prove Your Credibility with These Simple Tips
Whether you are a new real estate investor, or you consider yourself an expert, you will still need to prove your credibility for people to trust you and want to work with you. Creating and taking a portfolio with you on appointments can help sellers see that you are legitimate and that you can offer them solutions.
You may be wondering, “I am new to this business, what steps could I possibly take that will prove my credibility?” There are, in fact, many things that you can do to build trust with a motivated seller that will lead you to close more deals.
You will want to include information about yourself. For instance, you should join the Better Business Bureau so that you have a presence there. Even if you do not have any reviews yet, just seeing your name on the site gives your business credibility. You should also include if you are associated with any other professional associations. You should make a Facebook page for your business. Make sure to include you website and contact information here.
Sellers want to know that you have done your research and are knowledgeable about the current market. Gathering some information on statistics of the local market, newspaper articles that talk about the current real estate conditions in your area or information about the particular neighborhood will show that you know what you are talking about. You should also have information on the homes that are comparable to the seller’s home.
You should also have information on the homes that are comparable to the seller’s home.
If a house is in foreclosure, you should take any public records you can find like the Notice of Default or Notice of Trustee Sale. This also proves your creditability to the seller.
Why Should Someone Work with You?
Creating a sheet that outlines real estate commissions can help a seller see why it is beneficial to work with someone like you, especially if they are extremely motivated by foreclosure or another financial problem. Break it down and show them what they will have to spend if they sell with a traditional realtor. There are many costs they can avoid by working with you.
This can be more difficult when you are first starting, but as soon as you start closing deals, it is important to ask for testimonials to share with potential sellers. Video testimonials tend to be the most effective, but if someone is not comfortable with that, you can also provide written statements.
If you come into an appointment prepared and armed with information showing your knowledge and credibility you will be much more likely to impress the seller than someone that goes in unprepared.
Information about your credibility is something that can evolve as your business does and you can continually add new information as you have it. You can learn more about how to become a successful real estate investor and how to build a successful and credible business with my online courses or in-person trainings.