Dressing For Success Will Help You Close More Deals
You may wonder if how you’re attire makes an impact on your business. Does dressing up or dressing down make a difference when you’re discussing real estate with people? Will sellers think less of you if you show up to their house in tattered jeans and a worn-out shirt over a more professional appearance?
Studies show that the style of dress in business does make a difference. People are more apt to think of you as a professional when you present yourself in professional attire. This doesn’t mean that you have to go around wearing a suit or a dress and heels. But it does mean that you should consider how your threads are being perceived by those that you’re sitting with, having discussions about buying their home.
First Impressions Matters
The way you present yourself is a visual advertisement. It’s a form of marketing. When you can present yourself in a classy and tasteful manner, you’re more apt to make your clients feel more comfortable and be able to trust you more. If you show up in distasteful or scraggly attire, you may not be taken seriously.
You might be one of the best real estate investors in your city, but some people will take one look at you and discredit you based solely on your clothing choices. I know that might not settle with some people, but studies show that this is true.
Do Some Research
If you’re not sure what your particular business attire style is, simply do some research online when it comes to professional attire. Check out images and see what resonates with you. You don’t have to be exactly like everyone else. You can feel free to be you, but choose a professional attire that will market or advertise you and your business well.
If you prefer creativity, you can select clothing that stretches your imagination and can still come across as tasteful and professional. You can still use bright colors and unique clothing styles, as there are many ways to dress like a professional.
Dressing for success can surely help you make a great first impression. Think about what you’re wearing now when you meet clients. Do you think it’s professional? Is it tasteful? Are your shoes worn out? Do you just throw something on and hope for the best or do you think about how you’re going to present yourself?
If you’re still not sure, ask a family member or friend for their opinion. You might think you look professional, but they might disagree. It can’t hurt to get a handful of opinions and go from there. If you feel as if you might need to make some changes, feel free to do so. It can be a fun and rewarding experience to change up the wardrobe every so often. It can also help you give a professional first impression.