Go Ahead: Master Writing Epic Classified Ads
Classified ads are important when you’re looking for motivated sellers or buyers. In our courses, I discuss in length about marketing via classified ads, so be sure you check that out. In the meantime, let’s discuss mastering writing epic classified ads a little bit.
What Is A Classified Ad?
Classified ads are a form of advertising. You’ve probably seen many ads throughout the years in newspapers, online magazines, and platforms like Craigslist. In fact, Craigslist is a great resource where you can post ads for free.
A well-written classified ad is important because it’s your bread and butter. If you can write epic ads, you can get motivated sellers to call you.
But, learning to write epic ads takes time and practice.
Writing amazing headlines is the first thing you should learn to do when learning to write classified ads. Why? Because if your headlines aren’t attention-grabbing, people won’t read another word. Really, it’s the truth. If you just throw up the same ole’, same ole’, your competition (those that write excellent ads) will blow you out of the water.
However, I don’t want you to think that you have to be a stellar copywriter in order to write epic headlines. In fact, in my courses, I share plenty of samples and tips for hooking sellers.
What Makes A Good Headline?
First of all, let readers know exactly how you can help them. You have a service to offer, so be sure you get that out there right away. You want to pull them in fast; get them curious. For example, you could write, “I’ll buy your house today with cash and we’ll close in 10 days!” Or how about, “Facing foreclosure? We’ll buy your house today! Call now!”
You get the idea. Something that will set the tone and get their attention.
Tips For Writing Headlines
- Brainstorm – Sit and write out a bunch of headlines. Weed out the ones you think are just alright and save the ones you think will get the job done.
- Study other headlines – It won’t hurt you to study what others are using for headlines. Don’t copy what others are using, but you can certainly learn from them. Would you call them with their headlines?
- Use Power Words – Google “classified ad power words” and you’ll be furnished with plenty of results of words you can use that are known to grab attention. Words like “fast”, “free”, “now”, “secrets”, and so on. Use ones that suits your classified ad.
- Ask others for their input – When you’re done writing your ads, ask your trusted friends or business partner for their input. Do they think it is packed with punch? That it’s epic?
Write The Ad
Once you know what your headlines are, use a paragraph to explain what it is you do and how you can help sellers. Epic ads will not only get sellers curious, but it will give them hope. They’ll read the ad and sigh, feeling hope that maybe, just maybe they’ve found someone to help them offload their home that’s causing them some distress.
If you just can’t write worth a lick, don’t worry. It’s not as hard as you might think, and like I said, I cover this in great detail in my courses. You’ll get plenty of ideas to work with.